Many organizations are  looking for cost optimization and operational efficiency to improve their bottomline in today’s environment. But long term strategy requires them to improve the topline by increasing their sales. Significant increase in sales can be achieved by differentiation in products and services.  Another way to increase sales is by innovating in theexperience offered to customers.

The TCS Co-Innovation Network (TCS COIN^TM) provides a rich opportunity to address such business innovations for TCS customers by leveraging multiple Technology Labs and Domain Labs and the COIN partners.

Historically, technology has played the key role in many major business innovations :

The new and improved TCS Innovation and TCS COIN^TM website has been in the works for several months. I trust it will become an enabler for close collaboration between all the entities in the TCS Co-innovation Network – our innovation labs, our leading edge customers and clients, our strategic partners, our academic partners and venture capital firms and their portfolio companies. The notion of open collaboration across the extended enterprise is not new – but when TCS and I started exploring this notion four or five years ago, it certainly looked very difficult to align the ‘selfish interest’ of each member of the network!