TCS Innovation Labs – Travel and Hospitality
We enable a collaborative platform for incubating cost-effective solutions across business processes specific to the Travel and Hospitality (T&H) domain. The lab enables an “Innovation Continuum” as part of which the “innovation pipeline” is set off by the business challenges faced by various customers in the travel and hospitality domain. We work on diverse solutions that are aligned to current technology and business trends, and often abstract similar challenges/solutions from other business verticals/domains.
TCS customers examine the solutions developed by the lab, deploy them in real-time business environments and provide their feedback that is then incorporated towards further enhancing these solutions. Further, the lab seeks to propagate an Innovation Culture across the customer’s enterprise by helping them establish their exclusive innovation labs and facilitate innovation harvesting from among its business users. Such customer-driven labs are granted with extended access to our lab and, by extension, the entire TCS Co-Innovation Network (COINTM).
The Travel and Transportation domain is a key TCS vertical that contributes to earning 4.5% of TCS’ total revenues. The 3000-associate strong vertical serves customers such as British Airways, Qantas, Singapore Airlines, Virgin Atlantic, Worldspan, SITA, Hawaiian Airlines, Saudi Arabian Airlines, American Airlines and United Airlines among others.
Research
Solutions and Tools
The lab has evolved a series of application frameworks that help airliners innovate various business processes. These frameworks seek to address actual business requirements and are modeled around emerging technologies. These frameworks comprise components that are implemented in typical airline environments and are tested for their performance and integration with other airline systems and applications.
Some of our airline solution frameworks: Travel Service Platform :Reference architecture to enable the development of a comprehensive SOA-based middleware solution for enhanced connectivity among in-house airline systems and external systems. Travel Concierge: Personalized, secure, mobile wallet application intended to streamline communications between the airliner and travellers. Crew Power: Provides near real-time information to crew on passenger preferences and their itineraries to offer personalized service Real Insights & Real-time Loyalty: On-demand Enterprise Analytics platform with strong predictive capabilities to manage profitable customer relationships using value-based segmentation of customers Maxi Marketing: Marketing platform addressing the need for intelligent, personalized marketing programs in airlines Intelligent Desktop: Next-generation, context-aware desktop application for airline reservation agents to offer personalized customer interaction with context-based customer information |